Speed up your site website optimization pdf

Videos are easily hundreds of megabytes in size. Secondly, when dozens or even hundreds of thousands of visitors watch videos on your site at the same time this will be a huge drain on your bandwidth. Consequently, your site speed will suffer. For that reason, it is a much better idea to upload your videos to an external service and then embed them on your site.

This removes the burden from your own server and you can take advantage of the optimized infrastructure video hosting services offer. As for how to embed videos, WordPress offers a lot of auto embeds. Here, you only need to copy and paste the URL from the video page into the editor and it will take care of the rest.

For cases without auto-embed and non-WordPress websites, you usually copy and paste an HTML snippet where you want it to appear on your site. While plugins are great as a way to make sites more functional and add features, there is such a thing as too many plugins.

Installing them on your site indiscriminately not only increases the risk for security issues and conflicts as well as the need for maintenance, it can also slow down your site. Plus, if they are not coded properly, they might load these assets even in places where they are not needed, sometimes on every page! One way to do this is to speed test your site with all plugins enabled, then selectively disable them one by one and running another speed test each time.

An alternative is to use the Plugin Performance Profiler. It allows you to scan your site and gives you a breakdown of how much each plugin contributes to your page loading time. The plugin can also do the same for individual pages. This helps you find out what is slowing down your worst performers. For instructions on how to do that, check the plugin page. Plus, P3 keeps a record of all tests performed, so you can go back and compare your current performance with past instances.

I will help you find out if any of them puts the breaks on your page loading speed. Once you have identified the worst offenders in terms of page performance on your site, you have the following options:. Less is more and leaner is always better.

By the way, much of the above is also true for other website components like themes. HTTP requests happen whenever the user browser asks for something from the server. Completing every request takes time, so naturally, the more of them there are, the longer it takes to load a page. Plus, the browser will only start rendering the page once it has the files it needs. If you have done a speed test above, you have already seen HTTP requests in the waterfall diagram. In addition, you can also check them in the browser developer tools, usually under Network.

How many requests should you shoot for? One way to reduce the number of requests is to combine several files into one and reducing the size of individual files. For WordPress, there are the usual cache and optimization plugins. A plugin that makes implementing minification and concatenation really easy is Autoptimize. When using a static HTML website or some other way to build your website, you can use a task runner like Grunt , which has several plugins for this. There are also code editors that can save files automatically minified via plugins, like shown here.

Finally, you can use online code minifiers like this one. This is another way to help the files that make up your website load faster. To understand how it helps, you first have to understand the difference between synchronous and asynchronous loading. The first one means that files like CSS style sheets and JavaScript scripts load one at a time in the order they appear on the page.

When files load asynchronously, the browser keeps going down the line without waiting for a file download to be finished. As a consequence, it will load several files at the same time, reducing bottlenecks and loading more quickly. Thanks to HTML 5 , for JavaScript scripts, you can achieve this by simply adding the async attribute to the call on the page, like so:.

WordPress users can take advantage of the aptly named Asnyc JavaScript plugin. I highly recommend that you read the accompanying post before applying it to all of your style sheets though. This is especially useful for larger files that are unnecessary for fully rendering a page, which is often true for JavaScript files. In WordPress, you can use the aforementioned Async JavaScript plugin, which can also defer scripts or this code from Kinsta.

Many of the caching plugins also have options to automatically move render-blocking resources to the footer. There are two ways that CSS can appear on your site: in an external style sheet or inline right on the page. We have discussed style sheets at length by now. On the other hand, inline CSS looks like this:. Either way, in order to speed up your website, you should generally place code like that into separate files, and here is why:.

To check the number of external style sheets and instances of inline CSS, you can use this tool. Aside from that, it takes a bit of detective work to find inline styles and scripts.

What helps is to open your website, right-click, and choose View Page Source. To fix either, move it to a style sheet or external script. Even if you have some code that you only need for a single page, be sure to put it into its own file and only load it on that very page. Otherwise, it might hurt your overall site speed. Yet, what about eliminating scripts altogether? Now, some of them are necessary of course.

Examples include custom fonts, social integrations, analytics, etc. However, not all of them are always needed or you might not even be aware that they are on your site and can potentially add to loading time. One of the easiest ways to do so is the waterfall diagram on GTmetrix. It allows you to filter by type of file, making it much easier to look at all JavaScript files on your site at once. Plus, you can also see how much each contributes to page loading time.

Redirects are a common tool to send traffic to the right place when moving content, deleting pages, changing your URL structure, or even your entire domain name. However, they can also create additional HTTP requests, prolong the browser loading route, and thus, slow down your site.

This especially affects mobile users who often have slower connections. As a consequence, any detour affects them even more than their desktop counterparts.

Run a site scan, then check the Status Code column and pick Redirection 3xx from the drop-down menu. For single pages, you can also use this tool by Varvy. Evaluate whether all of these redirects make sense and have a purpose. Also check if there are any redirection chains, meaning redirects to pages that redirect to yet another page.

Checking for redirects includes scripts, style sheets, or other site resources. These might load from a www address even though your main domain does not have www in front of it, which also requires a redirect. Simplify and eliminate redirects as much as possible. More tips for that here. Of course, sometimes redirects are necessary. In those cases, always make sure to use or redirects as these happen server-side and are cacheable.

That means cleaning it of unneeded data spam comments, etc. Doing so makes it leaner and helps it respond faster. This is good since the database contains all content, blog posts, content relationships, etc. Hosting providers will frequently provide it to their users for database management. In this experience, each and every website has bedroom for development and we are joyful to have a look in your web-site Per cent. Skip to content. Posted By: my wordpress site runs slow , speed up first byte time wordpress , speed website on wordpress.

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Learn how to set up a smart display campaign in Google Ads. Smart display campaigns use Google's artificial intelligence to create responsive display ads on the fly using the best combination of assets. You can get an early indication of ad performance using early warning metrics in Google Ads. Impressions Top, Absolute Top and Average Session Duration can help you triage low performing ads and boost high performing ones. You can optimize Google's Smart Campaigns with the proper setup and maintenance.

Start with a limited number of text ads and product or service categories and prune undesired search phrases as necessary. By planning ahead and batching your changes, you can minimizing learning mode in Google Ads. Reducing the amount of time your campaigns are in learning mode will help you fully utilize your budget and PPC ad campaigns.

Learn how to mix call-only ads with text ads in Google Ads. Boost quality scores and leads with this PPC ad mixing technique. Dayparting your PPC ads can make your campaigns more efficient.